NEWS FLASH
Air Serbia has signed a Memorandum of Understanding and Cooperation with Trip.com, a global online travel agency owned by the Trip.com Group, a multinational travel service provider headquartered in Shanghai, as well as China’s leading online travel service provider. Jane Sun, the CEO of the Trip.com Group, said, “Serbia has a long history, rich culture and beautiful natural scenery, and has become one of the preferred destinations for Chinese tourists. The opening of the new route between Shanghai and Belgrade not only connects the two vibrant cities but also symbolises the deep and lasting connection between China and Serbia. Trip.com will continue to actively promote travel between the two countries and create new opportunities for trade, tourism and cultural exchanges between the two nations”. Air Serbia’s CEO, Jiri Marek, noted, “We are happy to enhance our partnership with Trip.com Group, a global leader in travel services, at this crucial juncture for Air Serbia. We remain dedicated to connecting travellers worldwide. Following the successful launch of our nonstop route to Shanghai, this collaboration represents a significant step forward in promoting Serbia and Eastern Europe as premier global destinations. Together, we are poised to unlock new opportunities, foster cultural exchange, and contribute to the growth of tourism in the region”.
Established in 1999, Trip.com offers a comprehensive range of travel services, including booking flights, hotels, trains, car rentals, airport transfers, tours, and attraction tickets. As of 2023, Trip.com Group reported revenues of 6.3 billion US dollars, with a net income of 1.4 billion, and total assets amounting to 30.865 billion dollars. The company employs approximately 36.000 individuals globally.
