United Airlines launched a promo called Mile Play in 2018 to encourage MileagePlus members to spend and fly more (they previously had these under various other names). They refresh these offers every few months and have launched a new one for January.
The Mile Play promotion is tailored to each targeted member based on their recent activity with United. For example, it may require buying business class tickets or flying a certain number of trips. A new one just appeared on my account, offering 12,000 bonus miles and requiring two trips by March 17, 2025.
You can try your luck registering for this offer here.
My New Offer:
Conclusion
United appears to roll these out every few months, and my most recent one is ok.
It makes sense to sign up and collect the bonus miles for flights you would have purchased and flown anyway.
Terms and conditions of my offer:
Eligibility:
- Only original offer recipients can register for and participate in this promotion.
- Promotion code: T114MA
How to participate:
- Member must register for this promotion on or prior to March 17, 2025. Only transactions initiated after registration and completed on or prior to March 17, 2025 will qualify toward satisfaction of the offer requirements.
- Registrant must complete all activity specified in the offer to receive bonus award miles. Partial bonuses for completing only certain activity will not be awarded. Bonus award miles may only be earned once.
Book and take 2 trip(s):
- Qualifying trip requirements:
- Trip (as defined below) booking must be made after registration.
- All flight activity for applicable Trip must be complete on or prior to March 17, 2025.
- Each Trip must have a fare (as defined below) equal to or greater than $225.
- The final fare amount for the Trip will be used to determine satisfaction of offer requirements, including itinerary changes that result in an increase or decrease to the fare and paid upgrades that result in an increase to the fare.
- “Trip” is defined as each unique travel itinerary as documented by United with a confirmation number.
- For this promotion, only dollars spent on the “fare” on eligible flights operated by United® and United Express® will qualify toward meeting spending milestones. Certain specialty tickets, including but not limited to unpublished, consolidator/bulk, group, tour and opaque fares, will not be counted towards spending milestones. Dollars spent on tickets purchased for flights operated by Star Alliance™ member airline or a United MileagePlus® partner airline with tickets issued by United (ticket number starting with “016”) will not qualify for this offer. The “fare” is the base fare of the ticket plus carrier-imposed surcharges, excluding any government-imposed taxes and surcharges. For tickets purchased in a currency other than U.S. dollars, we will convert the purchase to U.S. dollars using an industry standard exchange rate. Please note that the price displayed when purchasing a ticket on united.com includes up to a 7.5% U.S. Federal Transportation Tax on the base amount of the fare on itineraries wholly within the United States. This tax also applies to certain itineraries between the United States and Canada or Mexico.
- Offer is not valid on government fares.
- Flights on award travel tickets do not qualify for meeting the requirements of this offer.
- E-Ticket purchase is required. Service charges for ticketing with a United representative in the 50 United States, District of Columbia and Canada are $25 by phone, $30 at a City Ticket Office and $35 in person at the airport. Ticketing charges may vary outside of the U.S. and Canada and based on MileagePlus status level. The ticketing service charge does not apply for tickets purchased on united.com. Service charges are subject to change without notice.
Other important information:
- This offer is not combinable with other non-combinable offers.
- Miles earned through this promotion do not count toward Premier status or Million Miler Status and do not apply to class-of-service bonus miles, Premier bonus miles or promotional Premier qualifying miles.
- Qualifying activity must be posted to the applicable member’s MileagePlus account in order to qualify for this offer.
- Bonus miles will post to your MileagePlus account six to eight weeks after the promotion ends on March 17, 2025.
- Offer ends at 11:59 p.m. (U.S. Central Time) on March 17, 2025.
- If transactions are reversed or canceled or refunds occur such that the offer requirements are not satisfied, applicable miles will not be awarded or will be deducted from the MileagePlus member account.
- All calculations and other determinations made in connection with this offer will be made by United in its discretion and are considered final.
- Offer is subject to change without notice. Other restrictions may apply.
- Miles accrued, awards, and benefits issued are subject to change and are subject to the rules of the United MileagePlus program, including without limitation the Premier® program (the “MileagePlus Program”), which are expressly incorporated herein. United® may change the MileagePlus Program including, but not limited to, rules, regulations, travel awards and special offers or terminate the MileagePlus Program at any time and without notice. United and its subsidiaries, affiliates and agents are not responsible for any products or services of other participating companies and partners. Taxes and fees related to award travel are the responsibility of the member. Bonus award miles, award miles and any other miles earned through non-flight activity do not count toward qualification for Premier status unless expressly stated otherwise. The accumulation of mileage or Premier status or any other status does not entitle members to any vested rights with respect to the MileagePlus Program. All calculations made in connection with the MileagePlus Program, including without limitation with respect to the accumulation of mileage and the satisfaction of the qualification requirements for Premier status, will be made by United Airlines® and MileagePlus in their discretion and such calculations will be considered final. Information in this communication that relates to the MileagePlus Program does not purport to be complete or comprehensive and may not include all of the information that a member may believe is important, and is qualified in its entirety by reference to all of the information on the united.com website and the MileagePlus Program rules. United and MileagePlus are registered service marks. See additional MileagePlus rules and conditions.